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Making Marketing Personalized, But Not Creepy
For the past few years, anyone in the social marketing sphere has heard – repeatedly – how important personalization is to the equation. Brands looking for conversion from social know they need to...
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From Mass Targeting to Micro-Targeting @ Scale
In the new “Age of You” – as coined by the leading brand consultancy, Interbrand, the consumer is in control, and mass marketing tactics no longer work. Instead marketers need to micro-target consumer...
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Going Beyond ‘Looks’ to Make Deeper Audience Connections
It’s true that you can’t judge a book by the cover – and if you do, your assumptions are bound to be wrong. On social media, assuming that everyone who “looks” alike could mean missing out on true...
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‘Feel the Force’ in All Dimensions – Audience Marketing Lessons from Star Wars™
As the December 17 release of Star Wars: The Force Awakens looms, brands and marketers everywhere are looking for ways to capture any bite of the Star Wars pie. How to do just that is the subject of...
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Replicate Big Brands’ Social Marketing Success
Ever wonder how global brands such as Coca-Cola, 7-Eleven, and Taco Bell use social media analytics to manage and promote their brands? Then don’t miss our upcoming webinar, The World’s Most Awesome...
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TrustRadius TrustMaps™ Put NetBase at Top
TrustRadius, the most trusted online product review site for enterprise software, has released two new TrustMaps, which are “two-dimensional charts that compare products based on end-user satisfaction...
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Customer Reviews Put NetBase at the Top of G2 Crowd’s Grid℠ for Social Media...
G2 Crowd, one of the largest business software review platforms with 45,000+ users, just released its Winter 2016 Grid for Social Media Suites and guess who’s one of two top Leaders? Yes, NetBase! We...
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Can Embracing Technology Make Your Marketing More Human?
You’d think with all the technology available, marketing automation would be a cinch by now – done with a push of the “easy” button. And yet, automated marketing solutions remain at the top of every...
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Uncovering Consumers’ Perceptions to Create Better Experiences
While pretty much everyone is gearing up for the end-of-year holidays – some of which involve reindeer – we’re focused on a deer of our own: Deer Valley, UT, the site of the Digiday Brand Summit. The...
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Beyond Campaign Metrics – Gain Deeper Understanding with Connected Metrics
For today’s strategic marketers, traditional campaign metrics like impressions, engagements and sales are taking a back seat to what we call “connected metrics.” It’s not that traditional metrics no...
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Influencers vs. Mentioners – Why the Difference Matters
When it comes to social analytics, we often talk generally about “social influencers,” grouping anyone who talks about your brand into one big group. But there’s a very big difference between users who...
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Making and Building Connections for Social Media Engagement
In the early days of social media, things like likes, shares, retweets, and mentions were what every brand and business craved. Now though, we refer to those metrics as “vanity metrics.” They look...
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12 Things to Consider for a Social Analytics Platform
Time to Leave The Social Analytics Platform Dating Game And Put a Ring On It… Commitment is never easy. Whether it’s an amazing guy/gal you’ve been dating, a job opportunity, or your stylist –...
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ICYMI: Our Slanguage Decoder Is 💯
Emojis, netspeak, slang… Character limitations on social platforms have spawned an entirely new language online. Sometimes we even hashtags things “IRL” – in real life. It’s just how we talk now....
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7-Eleven Uses NetBase A3D to Run Successful Simultaneous Campaigns
Breaking through the noise to run a successful marketing campaign today isn’t exactly easy. It’s harder still when the competition is another campaign for your own brand. 7-Eleven recently faced this...
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What Will 2016 Bring? Our Clients Offer Their Predictions
Checkpoints are important – and heading into the New Year is a naturally good time to assess the business trends we should be following and the ones we need to leave behind. Of course, everything we do...
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How Santa Uses Sentiment to Make Your Christmas Merry
The most important detail to believing the Santa story is the magic the jolly man-in-red possesses, enabling him to do all he does in the span of a single night. But what if Santa had to rely on social...
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Resolve to Get Personal With Your Social Media Listening This New Year
As the New Year approaches, social media overflows with users’ plans to change themselves for the better. Which presents a prime opportunity for brands to help them along. But first, brands need to...
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How Social Media Engagement Can Help Nonprofits Reach Donors
Social media listening has proven itself as a strategy in the commercial sector – especially with retail and entertainment brands. But what about in the nonprofit sector? Can nonprofits benefit from...
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Target Gets Serious About Social Data
When your business or your brand is in trouble, getting to the heart of the matter is paramount. And how do you get to learn ‘why’ something is going on? You look for deep customer insights, of course...
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It’s Time to Embrace Emojis as a Social Selling Tool
Oxford Dictionaries’ Word of the Year was the laughing-crying emoji. Like it or not, these expressive little images are here to stay. And as they’re one of your best social selling tools, that’s not a...
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How Social Media Listening Helps Publications Target Advertisers
Social media listening isn’t just an advantage for retail and entertainment brands – it can boost readership of online publications too. And more readers means more ad dollars coming your way, keeping...
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10 Ways To Get Your Boss Interested In Social Listening Tools
Social media listening should be at the top of your company’s 2016 To Do List. If it isn’t, here are 10 reasons to share with your team to ensure it gets the attention it deserves: Customer-centric...
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Why Social Media Listening Is Essential in the Age of You
The relationship between brand and consumer has changed dramatically in recent years. To stay relevant and forge a meaningful relationship with consumers, top brands are using real-time social media...
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NetBase Social Media Analytics Tool Tops with CGT Readers!
It’s always nice to be recognized for what you do. And this year, our clients have voted us into the Best In Class Top List of Providers in the Annual Consumer Goods Technology Readers’ Choice...
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Social Media Brand Analysis: Consumers Redefining Luxury – Which Brands Are...
Though the desire for luxury is a constant, the specific brands and products consumers look to vary over time. Our newest NetBase Brand Passion Report: Luxury Brands 2016, has a few surprises on that...
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How Social Media Sentiment Analysis Inspired a New 7-Eleven Slurpee Flavor
Historically the roles of brands and consumers have been clearly defined, and separate: brands create and sell products, and consumers buy them. But what if a brand responded to the whims of users on...
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Social Media Sentiment Analysis Sheds Light On the Ways We’re Watching the...
Of the 114.4 million people who watched the Super Bowl last year, 1.3 million streamed it through NBC’s website.With the countdown to Super Bowl 50 underway, what can social media listening tell us...
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Why We Didn’t Quit CVS When CVS Quit Tobacco
As brands evolve over time, there are lots of challenges to consider if they’re to balance customer and shareholder happiness during periods of growth or decline. For most, how consumers feel about...
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Facebook Topic Data Now Available for Marketers Everywhere
Our ability to offer marketers a full, dimensional social picture is something we pride ourselves on. And it’s about to get better. Starting February 9, NetBase customers will have access to the...
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